Market seasonality and momentum
Seasonality in Poland's ATV and UTV market: comparing periods correctly
The off-road vehicle market changes with the season, model availability and registration timing. A single month can be misleading, so ATV Radar provides consistent periods, year-on-year comparisons and complete closed months.
A complete month as the reference point
Trend comparisons use closed months. Current-month data is shown separately so an incomplete period is not compared with a complete month or year.
Month, quarter and trailing 12 months
A single month shows the latest impulse, a quarter reduces random volatility, and trailing 12 months reveal the durable direction without calendar seasonality dominating the result.
How to interpret brand growth
A movement should be checked across new and used vehicles, models and regions. Growth sustained over several months and multiple models is a stronger signal than a one-off registration spike.
Frequently asked questions
Is the current month included in trends?
No. It remains a separate preview until the period closes.
Which period best shows the trend?
Usually trailing 12 months and year-on-year comparison, supplemented by the monthly view.
Is seasonality identical for ATV and UTV?
Not necessarily. The segments may behave differently and can be analysed separately.