- Name
- atvr_session
- Purpose
- Maintains a secure signed-in session and enforces plan permissions.
- Duration
- Until the session expires or the user signs out.
- Type
- Essential; HttpOnly, Secure in production, SameSite=Lax.
Website and panel technologies
Cookie policy
ATV Radar takes a minimal approach to cookies: we use an essential cookie for secure sign-in, limited first-party usage measurement, and Google Analytics 4 and Microsoft Clarity in consent mode. Optional analytics cookies and Meta Pixel start only after your consent.
Effective from: 2026-07-22
1.What cookies are
Cookies are small pieces of information stored on or read from your device while you use a website. Browser storage, session identifiers and events sent to a server can serve a similar purpose.
2.Essential ATV Radar cookie
| Name | Purpose | Duration | Type |
|---|---|---|---|
| atvr_session | Maintains a secure signed-in session and enforces plan permissions. | Until the session expires or the user signs out. | Essential; HttpOnly, Secure in production, SameSite=Lax. |
Sign-in and the protected panel cannot work without this cookie. It is not used for advertising and does not require the same consent as optional technologies, subject to applicable law.
3.First-party usage measurement
After analytics consent, we record limited events such as opening a public route, clicking demo, pricing or registration buttons, and using a panel view while signed in. For a random 20% sample of sessions, we also measure LCP, INP and CLS to detect real-user speed, responsiveness and layout-stability problems. These events help us assess product operation, the sales funnel, security and feature usage.
- public measurement does not store an advertising identifier in the browser;
- we currently do not use an external advertising network or cross-site tracking;
- public events must not include form content or contact details;
- Web Vitals measurement stores the metric name, rounded value, page type and device class — not page content or form data;
- for security, rate-limiting mechanisms may temporarily use an IP address and user agent in server memory.
4.Analytics and conversion measurement
Google Analytics 4 and Microsoft Clarity tags load when you enter the website in consent mode without analytics cookies. Before you make a choice, or after you decline, Clarity operates in a limited cookieless mode without a persistent identifier and without joining subsequent page views into a continuous session. After consent, Google and Clarity may store optional cookies and provide fuller usage and session measurement; we also enable Google Ads (Google Ireland Ltd), Meta Pixel and Conversions API (Meta Platforms Ireland Ltd). For signed-in users we then send a pseudonymous account identifier (User-ID) to GA4, and for conversions Google may receive contact details entered in a form so it can hash and match an enhanced conversion.
- Cookie
- _ga, _ga_*
- Provider
- Google Ireland Ltd
- Purpose
- Google Analytics 4 usage statistics.
- Duration
- Up to 24 months.
- Cookie
- _clck, _clsk
- Provider
- Microsoft Ireland Operations Ltd
- Purpose
- Microsoft Clarity usage analysis.
- Duration
- Up to 12 months.
- Cookie
- _fbp
- Provider
- Meta Platforms Ireland Ltd
- Purpose
- Conversion and advertising-effectiveness measurement.
- Duration
- Up to 3 months.
- Cookie
- atv_consent
- Provider
- ATV Radar
- Purpose
- Stores your analytics consent decision.
- Duration
- 12 months.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Ireland Ltd | Google Analytics 4 usage statistics. | Up to 24 months. |
| _clck, _clsk | Microsoft Ireland Operations Ltd | Microsoft Clarity usage analysis. | Up to 12 months. |
| _fbp | Meta Platforms Ireland Ltd | Conversion and advertising-effectiveness measurement. | Up to 3 months. |
| atv_consent | ATV Radar | Stores your analytics consent decision. | 12 months. |
Your decision (accept or decline) is stored for 12 months in the atv_consent cookie and in browser localStorage. You can change it at any time with the button below — the stored choice is cleared and the consent banner appears again after the page reloads.
5.External providers
When you proceed to a Stripe payment, you leave the ATV Radar domain and use Stripe technologies under that provider's terms. An external link may likewise lead to a website governed by its own cookie policy.
6.Managing cookies
You can delete or block cookies in your browser settings. Blocking the essential cookie will prevent sign-in or session maintenance. Signing out removes the active session token from the browser.
7.New optional technologies
If we introduce further personalisation, advertising or other optional technologies that require consent, we will provide an appropriate choice before storing or reading that technology. Withholding consent will not limit basic website access or a purchased Service.
